In this webinar, learn how to develop a strategy to take your email marketing to the next level.
Email marketing continues to be one of the most popular ways for business owners and entrepreneurs to connect with their customers and promote their businesses.
This webinar will help you develop a strategy to take your email marketing beyond the basics. Discover tips, tools and best practices for planning, design, delivery, and measuring success, including B2B, direct to consumer and e-commerce.
Attendees will learn:
- How to write an email marketing plan – Including goals, audience, budget, timeline, and more.
- What marketing emails to create and when to send them – including how to conduct a customer journey exercise.
- How to build and maintain a quality email list – including conducting periodic audits, segmenting lists, re-engagement campaigns, and more.
- Ways to improve deliverability and click-thru rates – including design, content, and A/B testing.
- What various 3rd party tools are available to help plan, design and distribute your emails.
- How to measure success – key performance metrics to track and how to evaluate your results.
Handouts & templates below.
- Laura Dunkley Digital Marketing Consultant, MBEC
- LinkedIn.com/lauraldunkley / firstname.lastname@example.org
- 0:00 – MBEC Intro & About the Speaker
- 2:30 – Agenda & Intro (Stats)
- 5:35 – Customer Journey
- 10:20 – Email List Building
- 17:20 – Sequence + Automation
- 27:18 – Audience – set-up
- 36:50 – Audience – clean-up and management tips
- 42:30 – Audience – re-engagement tips
- 45:24 – Performance Tips – Delivery & Engagement
- 49:23 – Tracking Performance & Measure Success
- 58:45 – A/B Testing – Question answered
- 1:00:00 – Email Marketing Plan (Scenario)
- 1:12:44 – Tools
- 1:18:30 – Key Takeaways
- 1:20:00 – Q&A
This webinar was hosted by the The Mississauga Business Entrepreneur Centre (MBEC), City of Mississauga