You are currently viewing Email Marketing 101 – Webinar, Jul 13

Email Marketing 101 – Webinar, Jul 13

Are you a small business owner looking for ways to leverage email marketing to build your business?

This webinar provides information on how to use email marketing as an effective communications channel to promote your business and engage with your customers throughout the various stages of the buying process.

Learn email marketing best practices, trends, tools, and techniques, including:

  • Canadian Anti-Spam Law (CASL) and other regulations to consider
  • Tips on how to grow a quality email subscriber list
  • Ways to use email marketing to increase sales & customer service
  • How to run an effective email campaign – design, manage, and track success!


This webinar was hosted by the City of Mississauga and presented by Laura Dunkley, Digital Marketing Consultant at the Mississauga Business Enterprise Centre (MBEC).  The webinar was recorded during a live presentation on July 13, 2020.