You are currently viewing How to Write a Digital Marketing Plan – Bootcamp, 2020

How to Write a Digital Marketing Plan – Bootcamp, 2020

In this two-part online workshop, learn how to take your digital marketing beyond the basics.

Using an example business scenario and further discussion, viewers are guided through the process of how to create a simple digital marketing plan from start-to-finish. 

During this session, you will develop a deeper understanding of online marketing strategies and best practices to build your online brand. Discover how to leverage email marketing, social media, your website, digital advertising and more.

Course materials are provided below, including presentation slides, templates, guides and resources.

If you are just getting started with digital marketing, it is recommended to first view our  101 webinar series. It will give the foundation information needed to get the most out of the content provided in this workshop.

Getting Started


Industry Specific Webinars

Digital Marketing Bootcamp – DAY #1 

Digital Marketing Bootcamp – DAY #2

HAND-OUTS: How to Write a Digital Marketing Plan.


These webinars were hosted by the City of Mississauga and presented by Mississauga Business Entrepreneur Centre (MBEC), presented by Laura Dunkley,  MBEC Digital Marketing Consultant, the Mississauga Digital Service Squad Members, and various guest speakers.