How to build your business using Google Analytics – Webinar, Jan 21

How to build your business using Google Analytics – Webinar, Jan 21

Want to learn how to build your business using Google Analytics?

Google Analytics is essential to track important data on your website. In this webinar, learn how to use Google Analytics to help you understand customer behaviour, online campaigns, user experience, and more.

Topics covered in this webinar include:

  • How to set-up a Google Analytics account and connect it to your website
  • How to use certain Google Analytics features
  • How to leverage Google Analytics reports

VIDEO: How to Build Your Business using Google Analytics

  • 00:00 Introduction
  • 02.32 How to Use Google Analytics – Introduction
  • 03:10 What is Google Analytics
  • 04:44 Why is Google Analytics beneficial to your business
  • 08:18 Demo – Example Company
  • 08:38 Overview Reports
  • 09:19 Audience Reports
  • 11:28 Acquisition Reports
  • 14:04 Behaviour Reports
  • 15:37 How to Google Analytics work
  • 16:25 Tags
  • 19:11 DEMO – Google Analytics Reports / Dashboard
  • 24:48 Ways to take it to the next level
  • 26:04 Key takeaways & resources
  • 27:45 Q&A

RESOURCES

This webinar was hosted by the City of Mississauga and presented by Mississauga Business Enterprise Centre (MBEC), Mississauga Digital Main Street – Digital Service Squad.