Digital Main Street is Back in Mississauga!

(Pictures taken in the Summer of 2019)

For the second year in a row, the Digital Main Street (DMS) program is back again to support main street small businesses in Mississauga. Through a Digital Main Street grant awarded (to the City) by FedDev Ontario and the Province of Ontario, in partnership with the Toronto Association of Business Improvement Areas (TABIA) and the Ontario Business Improvement Area Association (OBIAA), the City of Mississauga is proud to be part of providing the Digital Main Street program.

In the past, the Digital Main Street initiative has helped more than 15,000 main street small businesses across Ontario build greater resilience and increase their revenues. The Digital Main Street initiative is also part of Mississauga’s Economic Recovery Plan that outlines opportunities to help the Mississauga business community build back to better.

What is Digital Main Street (DMS)?

Digital Main Street is a program that helps main street businesses achieve digital transformation. This program is built around an online learning platform, structured training programs, and our Digital Service Squad, a team of street-level members who help main street businesses grow and manage their operations through technology.

Digital Service Squad (DSS)

Free Digital Help is Here!

Mississauga’s Digital Service Squad (DSS) is here to help your business achieve your digital transformation by building your online brand, helping to market and sell your products and/or services online, and to be competitive globally all through the use of digital tools and technology.

Mississauga’s is home to 5 Business Improvement Areas (BIAs) and over 90,000 small businesses. Our Digital Service Squad is made up of 5 digital technology specialists that work directly with your businesses to review their digital footprint and provide guidance and support through digital tools and technologies.

Our DSS can provide one-on-one assistance with:

  • Completing a Digital Assessment of your business
  • Help your business gain a basic web presence
  • Teach owners how to enhance their existing web presence through tools such as Google My Business, social media, or e-commerce
  • Provide guidance, resources, and recommendations on growing digitally

Digital Transformation Grant

Deadline: Closed

What is the Digital Transformation Grant?

The Digital Main Street program is focused on assisting main street small businesses with their adoption of technologies. The Digital Transformation Grant provides eligible and approved main street small business owners with a grant of $2,500 to assist them in their digital transformation. Through a partnership with FedDev Ontario and the Province of Ontario, grant opportunities are available to enable this digital transformation process.

How do I apply?

You must submit your Digital Transformation Grant Application online to apply. Please see eligibility criteria here.

  1. Complete your Digital Assessment
  2. Pass your eligibility quiz
  3. Complete the online Digital Transformation Grant training program
  4. Develop your Digital Transformation Plan

You must create a Digital Main Street account to get started. Click here to create your account.

For frequently asked questions about the Digital Transformation Grant, please click here.

Please note: Mississauga’s Digital Main Street Program does not administer the Digital Transformation Grants. Our Digital Service Squad is here to help you through the digital transformation process.

Digital Main Street in the News!

Partnering with Digital Main Street last year was a turning point for our bakery. It really opened our eyes to the possibilities of growing our business in the digital economy. Little did we know that the upgrades we would be making to our online presence be it through social media advertising or building an e-commerce enabled website would be critical for surviving the challenges brought on by COVID-19 this year. The Digital Service Squad was incredibly helpful throughout the application process. We were educated about improving our business through digitization and were guided every step of the way.

– Supermoon Cheesecakes

Doo it Up Hair Bar

The DSS helped Doo it Up Hair Bar create a strong online presence to remain competitive by supporting them with their social media channels.

Border Mexican Grill

The DSS helped Border MX with their Google My Business Page and assist with their Digital Transformation Plan.

Glamour U

The DSS helped Glamour U adopt new digital tools and technologies for their business to have an online presence.

Stonehooker Beer

The DSS helped Stonehooker Beer improve their digital footprint and take 360 photos for their Google My Business Page.

Country Charm Mennonite

The DSS helped Country Charm Mennonite in Streetsville digitally transforming their business through suggestions such as working on a content calendar and helping users navigate through their website.

Indian Cuisine By The Lake

The DSS helped Indian Cuisine by the Lake set-up their business on Google My Business Page including taking 360 photos.

(Pictures taken in the Summer of 2019)

Hover over pictures


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Free Digital Help

Please complete the form below if you are a Mississauga main street business owner interested in the Digital Main Street program.