VIDEO: Leveraging LinkedIn to Grow your Business

• Presentation MBEC Intro & Speaker Bio
  
• 2:26 Agenda
  
• 3:32 Digital Marketing 7-Step Overview
  
• 4:43 How do you know if LinkedIn is right for your business?
  
• 8:04 What audience is on LinkedIn
  
• 8:55 What are your goals?
• 10:05 What is thought leadership?
  
• 11:05 Setting up your Profile: Checklist, Settings & Privacy
• 12:11 Photo & cover image
  
• 13:36 Custom profile URL
• 14:22 Open to opportunities & summary
  
• 16:26 Feature section
• 17:02 Dashboard, education, experience
  
• 18:43 Skills & Endorsement
  
• 19:36 Recommendations
• 22:09 Content: How to add content/update status – mobile & new features
  
• 24:29 Writing a long article
  
• 25:56 Stories
  
• 30:00 Live events
  
• 31:10 Company Page: Set-up, examples, content, resources
• 41:47 The difference between your professional profile & your company page
  
• 46:16 Content Engagement
  
• 47:22 Etiquette
  
• 48:00 Guidelines
• 48:57 During a Crisis
  Paused for 2 minutes of Silence – Remembrance Day 11day/11month/11hour
• 50:37 Content Ideas
  
• 51:57 Content Inspiration
• 52:58 Content Influencers – examples & strategy
  
• 55:00 Advertising
• 56:34 Building your Network – overview & agenda
  
• 58:12 Offline – online tips
• 59:50 Connect – step-by-step guide using LinkedIn
  
• 1:00:30 Hashtags
  
• 1:01:06 Company Search as a way to find connections
  
• 1:03:30 Groups
  1:04:56 Import/Export contacts
  
• 1:06:50 Direct Messages – examples & what’s new
• 1:09:53 Upgrade to paid version – options
  
• 1:11:15Linkedin.com/sales/ssi – account performance check
• 1:12:07 Scheduling posts – e.g. Hootsuite
  
• 1:14:04 Learning & resources
• 1:15:12 Key Takeaways
  
• 1:21:48 BONUS – how to use the mobile app when networking in person