How to Strengthen your Brand through Storytelling – Webinar, Feb 16

How to Strengthen your Brand through Storytelling – Webinar, Feb 16

Want to learn how to connect with your audience and tell your story?

Brand storytelling is a powerful way to build lasting connections with your audience. Compelling stories engage consumers, elicit emotion and foster loyalty, forging a meaningful relationship that goes far beyond product and service.

Topics for this webinar include:

  • How to build an emotional connection with your customers using stories
  • How to tell your stories through pictures and video
  • How to increase sales through storytelling

VIDEO: How to Strengthen your Brand through Storytelling

  • 0:00 – Webinar introduction
  • 2:07 – Speaker Bio
  • 8:15 – Intro to storytelling
  • 10:10 – Speaker’s brand story
  • 17:24 – What is brand storytelling
  • 18:50 – History of storytelling
  • 21:40 – Why brand storytelling is important
  • 27:00 – Examples of great storytelling
  • 33:10 – How to tell your story
  • 41:30 – What not to do
  • 44:30– What is your story?
  • 46:50 – Q&A

This webinar was hosted by the City of Mississauga and presented by the Mississauga Business Enterprise Centre (MBEC)