You are currently viewing How to Engage your Instagram Audience –  Webinar, May 6

How to Engage your Instagram Audience – Webinar, May 6

Are you engaging with your Instagram Audience effectively?

In this webinar, learn how to build your business and brand on Instagram, and how to effectively engage with your online community

Why is engagement important? Having a high engagement rate means that your content is making an impact and people really value what you share. Strong engagement is also a key factor in Instagram’s algorithm. The better your content engagement, the more likely your content will be boosted to attract more attention. Instagram engagement is about measuring the experience your audience has with your content. Are you looking to get more comments, shares, likes, saves, DMs, mentions, and overall growth on Instagram? Learn how to make an impact with your Instagram audience and build a strong, manageable engagement strategy.

Learning outcomes:

  • How to measure engagement
  • How to generate more engagement based on content type
  • How to write strong captions and create comment-worthy call to actions
  • + more!

Guest Speaker:

Emily Watson

Acorn Studio Marketing & CO. |


  • 00:00 – MBEC Presentation
  • 04:41 – Introducing Speaker – Emily Watson
  • 05:30 – Instagram Engagement presentation overview
  • 06:16 – What is Instagram engagement?
  • 09:07 – Why is engagement important?
  • 10:20 – How to measure engagement
  • 16:41 – How to generate more engagement
  • 18:19 – Tips on creating engaging Posts
  • 21:00 – Instagram Hashtags
  • 37:22 – Tips on creating engaging Stories
  • 44:26Tips on creating REELS
  • 45:10 – Your engagement routine.
  • 48:26 – Key Takeaways
  • 50:35 – Connect with our Speaker
  • 50:43 – Q&A


This webinar was hosted by the City of Mississauga, Mississauga Business Enterprise Centre (MBEC)