Guide to Business Blogging – Webinar, June 1

Guide to Business Blogging – Webinar, June 1

Are you thinking about starting a blog for your business? Or, looking for ways to improve your current blogging strategy?

Blogging is proven to be successful for business owners, professionals, not-for-profits, and social enterprises. As part of a digital marketing strategy, blogs can generate online leads, be a resource for customers, and drive traffic to a website.

During this webinar, you will learn the secrets of blogging success, including

  • How to create a simple and effective plan that saves you time and gets results.
  • What you need to know about measuring success
  • Essential Sections / Structure of the Blog
  • Call-to-Action examples
  • Tools and tips to help edit your blog – grammar, spelling, clarity & more.
  • Types of media and the importance of a featured image
  • Tools and tips for designing visuals
  • How to optimize your post for SEO and user-experience
  • Tips on how to promote your blog including backlinks & social media
  • Ideas for methods of free and paid promotion.

Templates and handouts included below.

Chapters:

  • 0:00 – MBEC Introduction
  • 1:03 – Agenda
  • 2:48 – The Ultimate Guide to Blogging – Overview
  • 4:22 – Create a Plan & tips to stay organized
  • 11:13 – Write an Outline
  • 11:44 – Research
  • 19:07 – Write Blog
  • 24:47 – Create Visuals
  • 27:42 – Post Blog
  • 31:19 – Promote Blog
  • 35:35 – DEMO – WordPress Blog
  • 50:30 – Example – Content Marketing Campaign for Blogging Services
  • 52:36 – Closing slide with resource links
  • 52:55 – Q&A

RESOURCES

This webinar was hosted by the City of Mississauga and presented by Laura Dunkley – Digital Marketing Consultant, Mississauga Business Enterprise Centre (MBEC)