Wed June 23 10:00 am - 11:30 am

How to Sell on Value, Not Price – June 23

How can a small business compete against more established competitors? Learn valuable strategies that will help you sell to your target customers and keep them coming back.

This webinar is to support solo entrepreneurs or partnerships offering professional products or services. If you are working to build a more profitable enterprise that will grow over time, but you’d like to get there faster, this event is for you!

This presentation covers:

  • How to define your target market (and why you should)
  • Understanding your competitors so you can define your unique selling proposition (USP)
  • How to sell on value, not compete for the lowest price
  • The true cost of discounting
  • How and when to offer a compelling guarantee

Location – Online (Webex) 

Presented by Caitlin Blundell, Certified Business Coach, Action Coach – caitlinblundell.actioncoach.com

Event details

Pre-registration required.
After registering, you will receive information by email about how to login to your live webinar sales course.  This information will be sent to you before the start date of the event.  

You will receive your webinar login information by email prior to the event.  

View previous webinar recordings here >



This event is hosted by:

Mississauga Business Enterprise Centre (MBEC), Economic Development, Small Business & Entrepreneurship Division, City of Mississauga, is your central source for small business information, resources and guidance.