In this webinar, visual artists will learn the key aspects of digital marketing, including how to build their online brand and their business.
Using a simple seven-step process, discover the essential components of an effective online strategy. Watch and learn tips, best practices and access resources available for visual artists who want to build their online brand in today’s digital-first economy. Discover ways to use your website, social media, and email marketing to promote your business.
Presented by
- Laura Dunkley Digital Marketing Consultant, MBEC
- LinkedIn.com/lauraldunkley / laura.dunkley@mississauga.ca
Chapters:
- 0:00 – MBEC Introduction
- 1:07 – City of Mississauga Culture Programs – Introduction
- 3:29 – LAC Resident Artist Program – Introduction
- 6:00 – Digital Marketing 101 for Visual Artists – Introduction
- 8:44 – 7 Steps to Digital Marketing – Overview
- 9:20 – Step 1: Business Plan
- 17:31 – Step 2: Target Audiences
- 21:56 – Step 3: Set Goals
- 23:15 – Step 4: Right Channels
- 25:42 – Digital marketing Channels – Artist Example
- 35:28 – How to choose the right channels
- 39:06 – Websites
- 48:47 – Google My Business
- 51:03 – Email Marketing
- 54:58 – LinkedIn
- 56:53 – Instagram & Facebook
- 1:01:26 – Engagement Tips
- 1:04:42 – TikTok, YouTube & Advertising Tips
- 1:07:22 – Step 5: The Plan
- 1:15:37 – Step 6: Great Content
- 1:23:10 – Step 7: Tracking Performance
- 1:28:04 – Key Takeaways
RESOURCES
- Digital Marketing 101 for Visual Artists – Presentation Slides – Download PDF
- Resource and Reference Links – Download PDF. This is a supplement to the presentation slides.
