Want to learn how to get started with Digital Marketing?
During this webinar, learn the key aspects of digital marketing. Using a simple seven-step process, discover the essential components of an effective online strategy, with tips on how to get started using a website, social media, and email marketing, to promote your business. Content is updated to include the current crisis situation.
VIDEO: Digital Marketing 101 – Small Business Basics
- Introduction & Digital Marketing Trends 1:48
- Audience Poll 7:55
- 7 Steps – Overview 15:40
- Step 1 – Business Plan & Telling your Brand Story 17:04
- Step 2 – Target Audiences 20:33
- Step 3 – Set Goals – 23:58
- Step 4 – Right Channels – 26:00
- Criteria for choosing – 28:18
- Channel Examples – 31:56
- Channel Mix Samples – 34:13
- Website (Getting started) – 36:54
- SEO – the basics – 46:06
- Directories & Google Business – 49:12
- Social Media (Features, tips) – 52:48
- Twitter – 52:48
- Facebook – 56:05
- Instagram – 1:02:08
- LinkedIn – 1:04:17
- YouTube – 1:05:48
- Email Marketing – 1:08:51
- Digital Advertising – 1:11-29
- Step 5 – The Plan – 1:12:22
- Step 6 – Great Content – 1:15:06
- Step 7 – Tracking Performance – 1:19:14
- Key Takeaways – 1:22-48
RESOURCES
This webinar was hosted by the City of Mississauga and presented by Laura Dunkley, Digital Marketing Consultant at the Mississauga Business Enterprise Centre (MBEC).
