Digital Marketing 101 – Webinar, Oct 1

Digital Marketing 101 – Webinar, Oct 1

Want to learn how to get started with Digital Marketing?

During this webinar, learn the key aspects of digital marketing. Using a simple seven-step process, discover the essential components of an effective online strategy, with tips on how to get started using a website, social media, and email marketing, to promote your business.   Content is updated to include the current crisis situation.

VIDEO: Digital Marketing 101 – Small Business Basics

  • Introduction & Digital Marketing Trends 1:48
  • Audience Poll 7:55 
  • 7 Steps – Overview 15:40
  • Step 1Business Plan & Telling your Brand Story 17:04
  • Step 2 – Target Audiences 20:33
  • Step 3 – Set Goals23:58
  • Step 4 – Right Channels26:00
  • Step 5 – The Plan1:12:22
  • Step 6 – Great Content1:15:06
  • Step 7 – Tracking Performance1:19:14
  • Key Takeaways1:22-48

RESOURCES

This webinar was hosted by the City of Mississauga and presented by Laura Dunkley, Digital Marketing Consultant at the Mississauga Business Enterprise Centre (MBEC).