In this webinar, learn how to build a small business advertising strategy that gets results.
This webinar will provide you with the information and offer tips on how to leverage paid media for your small business.
Get answers to these top small business advertising questions
- How Much Money Do I need to Put Towards Advertising?
- What Platforms Should I Advertise In?
- What Products, Within Those Platforms Should I Use?
Guest Speaker
Laura Parkes | Phantom Media Services, Media Director
Chapters:
- 0:00 – MBEC Intro
- 1:47 – Presentation AGENDA
- 2:40 – What is Paid Media?
- 5:03 – Media Outlets – Traditional
- 20:21 – Standard Digital Display
- 22:31 – YouTube Videos & TrueView
- 26:00 – Social
- 32:33 – Search Engine Marketing (SEM)
- 35:03 – When should I pay for Advertising & Why?
- 44:09 – How do I determine a strategy?
- 46:15 – B2C scenario – How do I determine an Ad budget?
- 50:08 – B2B scenario – How do I determine an Ad budget?
- 54:43 – Which outlet to advertise on?
- 56:13 – Measuring Success
- 58:20 – Metrics – for different outlets
- 1:06:39 – Policies & Ad Restrictions
- 1:11:45 – Creative – Examples of Good & Bad
- 1:22:04 – Key Takeaways
- 1:26:49 – Glossary
- 1:26:46 – Connect with our Speaker
- 1:28:21 – Q&A
RESOURCES
Advertising 101 – Small Business Basics Presentation Slides – Download PDF
This webinar was hosted by the The Mississauga Business Entrepreneur Centre (MBEC), City of Mississauga
